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Änderungen in der Preispolitik

Koljaiczek
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Änderungen in der Preispolitik

Beitragvon Koljaiczek » Di 2. Sep 2014, 19:25

Eben kam eine Email von Istockphoto rein. Mein Englisch ist zwar nicht das schlechteste, aber so ganz habe ich noch nicht verstanden, welche Folgen diese Umstellung jetzt für die Fotografen hat.
Also wenn ich das richtig verstehe werden die Credits umgerechnet, es gibt irgendwie Premium und Standard-Bilder (wobei ich nicht verstehe, wie das festgelegt wird, betrifft das jetzt Exklusiv/Nicht-Exklusiv?) und... jetzt kommt wohl der Knackpunkt, den ich auch dick markiert habe: es wird nur noch einen Preis/pro Bild geben, egal welche Größe heruntergeladen wird...

Schön das Istockphoto in ihrem langen Text so schön verpackt das ganze als Verbesserung und Vereinfachung anpreist... aber wenn das ganze unter dem Titel "Contributor" notification rausgeht, möchte man als Conntributor doch bitte auch Vereinfacht hören, welche direkten folgen das jetzt für die Fotografen hat... Nachteil/Vorteil ?

Vielleicht versteht das hier jemand besser und kann das kurz erklären ? :)

Moving iStock Forward - September 2, 2014
Since our launch over a decade ago, many millions of customers have made the choice to use iStock for their projects based on iStock’s unique blend of high-quality content, affordable pricing and simplicity. To further benefit customers, we have introduced many innovations over the years. These include introducing premium collections, being the first to offer new content types such as video and music and leading the industry through innovations in search and user experience. These developments created tremendous value for our customers and contributor community and led to iStock being the leading player in the microstock space, which, as you know, was invented by iStock.
As we look forward and plan for the next stage of iStock’s growth and market leadership, we are energized by a world that is increasingly visual - more customers need more content, for more projects, distributed in more ways and in more formats and on more platforms. This sets a great foundation for continued iStock growth. It also means we must adapt iStock to service these new customers, to meet the increased demand from existing customers and support the realities of new higher resolution project requirements.
The introduction of the new iStock subscription offerings in April of this year, and the corresponding support from the Getty Images sales team was a very successful step in this direction. New iStock subscriptions offer high-volume customers the ability to expand their iStock usage and to access the highest resolution file in support of their projects. The customer reception has been overwhelmingly positive and has exceeded our expectations. In only a few months, these subscriptions now represent a meaningful percentage of total iStock sales and materially increased spend-per-customer. The results also demonstrate the power of unique and exclusive content; over three quarters of all subscription sales are generated from iStock Signature offerings. The reception of our iStock subscription offerings has validated the power of something that we have long understood - customers value quality!
We are offering just one payment method: Credits
Credit pack size and pricing will be simple and clearly aligned to the number and types of files customers can download.
Credits will be revalued, making it easy for customers to see exactly how much they are paying for an image. The value of a credit will change: 5 credits today will be equal to 1 credit after we launch. The conversion ratio for existing credit balances ensures customers receive the same or better underlying value with their new credits. Example: balance of 50 credits converts to 10 credits in the new system.
After the conversion, customer usage of the newly valued credits will be reflected in Redeemed Credits totals at 5x the number used by the customer (i.e., their historic value).
Since we will re-calculate the new credit value to the equivalent old credit value for contributor Redeemed Credits, there will be no change in redeemed credits targets or reporting.

Our collection will be divided into two quality tiers;
Signature (premium) and Essentials (standard), consistent with our subscription offerings We will maintain a consistent 3:1 price premium for Signature to Essentials for single image purchases.
We’ve unified price points across photos, vectors and audio 1 new credit=1 Essentials image, vector or audio file
3 new credits=1 Signature image, vector or audio file
6 new credits=1 Essentials video file
18 new credits=1 Signature video file

No More Pricing by File Size
Customers will pay one price per file. They can then choose to download whichever file size best fits their project.

Simplification to two collections, two file types means:
Vetta and Signature+ will move to Signature, our premium collection for single image sales and subscription.
Main will become Essentials, our standard collection for both single image sales and subscription.
Detail by File Type:
Photos Vetta and Signature+ move to Signature and will be included in the Signature Subscription offering.
The nomination processes will stay in place.
Accepted nominations and former Signature+ and Vetta images will retain Signature+ status and retain search prominence.
Signature+ (including x-Vetta) subscription downloads will pay at the Signature+ subscription rate.
Vetta royalty rates will no longer apply; all files will pay at standard royalty rates.
Former Vetta imagery will continue to mirror in the Vetta collection on Getty Images.
Existing and new Signature+ will be mirrored in the E+ collection on Getty images.

Videos Vetta will be moved into the Signature collection.
Vetta royalty rates will no longer apply; all files will pay at standard royalty rates.
Former Vetta video clips will continue to mirror in the Vetta Video collection on Getty Images.
Exclusive video will continue to be mirrored on Getty Images in the renamed; Creatas Video collection on Getty Images (previously iStock Footage).

Vectors Vetta will be moved into the Signature collection.
Vetta royalty rates will no longer apply, all files will pay at standard royalty rates.
All existing and new exclusive vectors, including former Vetta, will continue to be mirrored on Getty images in the renamed; Digital Vision Vectors collection (previously iStock Vectors).

Audio Exclusive audio tracks will remain in the Signature collection.
Exclusive sound effects and basic complexity loops will move to the Essentials Collection to remain competitively priced in the market.
All non-exclusive audio files will remain in the Essentials collection.

In total, these changes dramatically improve the simplicity of the iStock site, search and messaging. At the same time, they significantly improve customer value and transparency while maintaining iStock’s unique value of exclusive content across all file types. When combined with your great content, cross-merchandising from Getty Images and support from Getty Images global sales team, we are confident these changes will continue to set iStock apart from its competition for the years to come.
We’ve prepared a discussion thread in the iStock forums, but we would also like you to take a look at a statement from Brad Ralph(braddy - Senior Director, Content Development and co-founder of iStock).

a-b-foto
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Re: Änderungen in der Preispolitik

Beitragvon a-b-foto » Di 2. Sep 2014, 20:44

Für Nicht-Exklusive gilt:
1 Foto (egal welche Größe) kostet zukünfigt 1 "new" Credit, das entspricht 5 "alten" Credits, bei 15% Provision gibt es also pauschal 0,75$
Referral links:
Vecteezy
Freepik

Koljaiczek
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Registriert: Mo 2. Jun 2014, 08:29

Re: Änderungen in der Preispolitik

Beitragvon Koljaiczek » Mi 3. Sep 2014, 08:41

Also bleibt es abzuwarten, ob sich das ganze positiv oder negativ auswirkt? In den Istockforen geht es grad ordentlich ab, weshalb das eher nach einer deutlichen "negativen" Entwicklung für die Fotografen aussieht.
Ist natürlich die Frage, ob sich der Einheitspreis an der kleinen oder größten Bildgröße orientiert. Wenn jetzt nämlich die Leute für den Preis eines ursprünglichen XS Bildes jederzeit auch das Bild in XXL herunterladen können, wäre das eine ziemliche Frechheit. Andersherum werden wahrscheinlich viele kleinere Käufer sich weniger Bilder leisten können....

Also ob das wirklich gut ausgeht ?


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